| LAUNCH
From an Idea to Your First Customer in as Little as a Month.
Stop Piecing Your Launch Together
NL Launch handles the full digital launch. Brand, website, technical setup, search foundations, tracking, Google presence and your first acquisition campaign. The foundations serious businesses put in place from the start. One team. No gaps. No guesswork.
One Team to Build, Set Up and Launch Your Business
01. Brand
Logo, colours, typography and the core brand assets your business needs to look established from day one.
02. Digital Presence
An NL Pro Website and customer-facing digital presence built around your brand, your offer and the actions you want visitors to take.
03. Business Setup
Domain, professional email, forms, booking functionality and the essential digital setup behind your business.
04. Search
SEO-ready structure, on-page optimisation, Search Console, sitemap submission and Google Business Profile setup.
05. Advertising
Keyword research, Google Ads setup, ad copy and your first campaign built to start putting your business in front of potential customers.
06. Launch
We coordinate the pieces, take everything live and stay with you through the initial post-launch period.
Whatever You’re Launching, the Digital Side Still Matters
A shop, a service, a consultancy, an ecommerce brand, a B2B company or a digital product all need different things, but they share one reality: customers will search, compare, check credibility and decide whether to engage online. NL Launch makes sure that digital foundation is ready to support the business from day one.
Opening a Shop or Physical Location
Your customers may visit you in person, but they will often discover you online first. Your brand, website, Google presence and contact details all help turn that search into a visit.
Launching a Service Business
Whether you serve consumers or businesses, your digital presence needs to explain what you do, build trust and make it easy for people to call, enquire or book.
Starting a Consultancy Business
Your online presence is often the first credibility check. A clear brand, strong website and search presence help potential clients understand your expertise before the first conversation.
Building a B2B Company
B2B buyers still research online. Your website, search visibility and digital presence help establish credibility, explain your offer and give decision-makers a clear route to start a conversation.
Launching an Ecommerce Brand
For ecommerce, the digital experience is central to the business. Brand, website, search visibility, tracking and customer acquisition all need to work together from launch.
Launching a Digital Product
When the product itself is digital, the launch becomes even more connected. Brand, product experience, website, acquisition and go-to-market setup all need to support the same customer journey.
One Team to Build, Set Up and Launch Your Business
A logo without a website won’t bring you enquiries. A website without SEO can sit unseen. Ads without the right landing experience waste budget. NL Launch connects the pieces from the start, with one Nort Labs team responsible for how your brand, NL Pro Website, search presence and first campaign work together.
Built Together
Branding, web design, SEO and advertising are planned as one launch — so each part supports the next instead of being handed between disconnected suppliers.
One Team
No chasing designers, developers and marketers separately. Your launch is coordinated through Nort Labs with a dedicated Launch Manager and NL Teams.
Built to Attract
The goal is not simply to put a business online. Your digital presence is built around visibility, credibility and clear ways for potential customers to contact, call or book.
A Lot Goes Into Launching a Business Properly. We Handle It.
NL Launch isn’t a website with a few extras attached. It’s a coordinated business launch covering the brand your customers see, the technology they interact with, the search presence that helps them find you and the marketing that puts you in front of them.
Brand & Identity
Everything needed to give your new business a consistent, credible identity from the start.
- Logo Design
- Brand colours
- Typography
- Visual direction
- Supporting brand assets
- Branded email signature
NL Pro Website
A complete customer-facing digital experience designed around your business, brand and conversion goals.
- NL Pro Website design
- Website development
- Website copywriting
- Mobile-responsive experience
- Contact forms
- Click-to-call functionality
- Booking functionality where relevant
- Landing page optimisation
- Website security setup
- Website backups
Business & Digital Setup
The essential accounts, tools and digital foundations your business needs to operate professionally and stay connected from day one.
- Domain configuration
- Professional business email
- Google Workspace setup
- Google Business Profile setup
- Social account setup where relevant
- Core customer contact points
SEO & Search Setup
Your search foundations are built in from the start, helping Google understand your business and giving your website the structure it needs.
- SEO-ready website architecture
- Keyword research
- On-page SEO
- SEO page titles
- Meta descriptions
- Search-friendly page structure
- Google Search Console setup
- Sitemap creation and submission
- Google Analytics setup
Google Ads & Customer Acquisition
Your first paid search campaign is built around relevant keywords, clear messaging and conversion-focused landing experiences.
- Google Ads account setup
- Advertising keyword research
- Initial campaign strategy
- Campaign build
- Ad copywriting
- Landing page alignment
- Basic conversion tracking
- Campaign launch
Launch Management & Support
Your launch is coordinated by Nort Labs from onboarding through to go-live, with a dedicated Launch Manager and Teams access.
- Extensive onboarding brief
- Dedicated NL Launch Manager
- NL Teams access
- Direct communication with Nort Labs
- File sharing and project requests
- Launch coordination
- Post-launch support
- Campaign launch
- Transition into NL One
What Actually Makes a Business Launch Work
A successful launch is rarely one big thing. It is the brand, digital presence, business setup, search visibility and customer acquisition working together. Explore each part to see why it matters, what can go wrong when it is overlooked, and how it contributes to launching a business properly.
So Here’s the Simple Version.
NL Launch gives your business the brand, NL Pro Website, setup and visibility it needs to launch properly — then puts your business in front of potential customers with a live first campaign.
From First Brief to Full Launch
We keep the process structured, clear and managed from start to finish — so you always know what’s happening, what we need from you and what comes next.
We learn the business, your offer, your audience and what needs to be built for launch.
We create the brand direction, build your NL Pro Website and set up the core digital foundations.
We prepare your SEO, Google presence, tracking and first customer acquisition campaign.
We bring everything together, test the setup and coordinate the go-live across your key digital touchpoints.
Your business launches, your first campaign goes live and Nort Labs stays with you through the initial post-launch period.
Invest in what your business could become.
You might spend years building the business that follows. The launch is where its identity, digital presence, visibility and first route to potential customers begin. Investing properly at the start gives the business a stronger foundation to build on rather than starting cheaply, cutting corners and rebuilding the pieces later.
You might spend years building the business that follows. The launch is where its identity, digital presence, visibility and first route to potential customers begin. Investing properly at the start gives the business a stronger foundation to build on rather than starting cheaply, cutting corners and rebuilding the pieces later.
One Launch. Three Levels of Build.
NL Launch is designed around the type of business you’re bringing to market. Choose the level that fits your launch, from a streamlined service-business setup to a more advanced digital product or app.
NL Launch
£5,995 + VAT
For service businesses, local businesses, consultants and straightforward new ventures that need a complete professional launch.
Best for: Service businesses, local businesses, consultants, straightforward new ventures
Includes: Brand identity, NL Pro Website, business setup, SEO foundations, Google setup, first Google Ads campaign, launch management and post-launch support
Connect: Exclusive NL Teams access to track progress, share files, speak directly with Nort Labs and keep your entire launch in one place.
NL Launch PRO
£8,995 + VAT
For businesses that need a larger website, stronger branding, more advanced functionality and a more substantial initial marketing setup.
Best for: E-commerce, larger websites, more complex functionality, stronger launch campaigns
Includes: Everything in NL Launch, plus a larger/custom NL Pro Website, more pages, enhanced branding, additional landing pages, stronger SEO setup and a larger initial Google Ads build
Connect: Exclusive NL Teams access to track progress, share files, speak directly with Nort Labs and keep your entire launch in one place.
NL Launch App
From £14,995 + VAT
For SaaS businesses, mobile apps, web apps, platforms, marketplaces and technology-led startups that need a product built as part of the launch.
Best for: SaaS, mobile apps, web apps, platforms, marketplaces, tech startups
Includes: Launch strategy, brand and digital setup, app or platform development, launch support and a tailored go-to-market setup based on scope
Connect: Exclusive NL Teams access to track progress, share files, speak directly with Nort Labs and keep your entire launch in one place.
Your launch in one place.
The NL Teams App brings together the key parts of your client experience, from quick messages and project requests to support, billing, resources and updates. Everything is organised around one goal: helping you communicate clearly with the people doing the work.
Message your team
Speak directly with your account manager and relevant Nort Labs specialists, without AI support loops or scattered email threads.
Track project progress
Create tasks, submit requests and see what has been picked up, what is in progress and what has been completed.
Share files easily
Upload documents, images, assets and project materials directly through the app, without large attachments or third-party transfer tools.
Raise support requests
Send support tickets and follow their progress from the same place you manage the rest of your Nort Labs work.
Manage invoices
View and track invoices inside the app, keeping billing clear, visible and easy to manage.
Access guides and updates
Find useful resources, product information, company news, relevant updates and client-only offers whenever you need them.
Your Business Is Live. We Don’t Disappear.
Once NL Launch is complete, you can continue with NL One for ongoing support, website updates, optimisation and management of your online presence — with the same Nort Labs team already familiar with your business.
No re-onboarding. No starting again with another agency. Just continuity from launch into ongoing growth and support.
Questions About Launching Your Business With Nort Labs
Everything you need to know about NL Launch, what’s included, who it’s for and what happens once your business goes live.
NL Launch brings together the core elements needed to launch a new business professionally, including branding, an NL Pro Website, business email and domain setup, SEO foundations, Google setup, analytics, conversion tracking and your first Google Ads campaign. Your launch is coordinated by Nort Labs through a dedicated Launch Manager and NL Teams.
NL Launch is designed for people starting a new business, service, brand or venture who need the digital side of the launch handled properly. You bring the business, product, pricing and industry knowledge. Nort Labs handles the branding, technology, online presence and initial customer acquisition setup.
Yes. NL Launch includes brand identity work, an NL Pro Website and the essential SEO setup needed to give the business a strong search-ready foundation. This includes search-friendly site structure, on-page optimisation, page titles, meta descriptions, Google Search Console and sitemap submission.
Yes. NL Launch includes the setup and launch of an initial Google Ads campaign, including keyword research, campaign structure, ad copy, landing page alignment and basic conversion tracking. The objective is to start putting your business in front of potential customers as soon as the launch goes live.
Once the business is live, you can continue working with Nort Labs through NL One for ongoing website updates, support, optimisation and management of your online presence. Because the same team already understands your business, there’s no need to start again with another agency or supplier.